I'm Dan.
I passionately believe in the power of art direction to make great ideas stand out and work harder. And in the power of design as a tool for solving tough marketing challenges.
I believe design and art direction at their best should be bold, thought-provoking and memorable. The work should be thoughtfully conceived and painstakingly crafted – in digital media as well as print. It should be original, timeless (almost impossible to date), and most importantly, it should be effective. Make no mistake, the industry awards I have earned have been a tremendous boost, but little beats a CEO, CMO or product manager's thanks for the transformative effect of your work.
Over the last 30 years I have worked in advertising, branding, packaging and publishing, as both a hands-on practitioner and a creative director on some of the biggest and most influential brands in the world. My work has been recognised at almost every major award show including Design Week, New York Festivals and Cannes Lions. At D&AD I have received a rare Silver Pencil for Typography, appeared in The Annual 45 times and as a judge on many occasions including once on the prestigious Black Pencil jury.
Currently based in London, I am dedicated to the Toyota brand across Europe, serving as Head of Art for The&Partnership since the summer of 2017. This follows a three year stint covering the agency's entire output in North America but focused on its work for The Wall Street Journal, TELUS and projects for Credit Suisse and tech giant Arconic. Also in New York, I was most proud to lead our successful creative pitch for the Whitney Museum of American Art.
Previously I was a partner at CHI&Partners, working in a number of roles including Head of Art and Creative Director on the agency's design business where I led the redesign of the British Gas, TalkTalk and National Express brands. Prior to that I was Head of Design at TBWA\London.
Brand Experience Highlights:
Absolut, adidas, Apple, British Gas, Carphone Warehouse, Heineken, Lexus, Microsoft, Nissan, The Observer, Samsung, Sony Playstation, TalkTalk, The Times, Toyota, The Wall Street Journal
